Marketing and Branding

Abacus

The Abacus Alliance is a cooperative of retail organizations sharing customer transactional data to contribute to each member’s business growth.

With limited in-house resources in their organization to support marketing initiatives, the Abacus UK division turned to our team for help with design and development support on websites, email campaigns, direct mail, event creatives, brand identity materials and more. They were challenged with disparate visual styles and needed cohesive materials to strengthen and extend the brand.

Marketing and Branding

Abacus

The Abacus Alliance is a cooperative of retail organizations sharing customer transactional data to contribute to each member’s business growth.

With limited in-house resources in their organization to support marketing initiatives, the Abacus UK division turned to our team for help with design and development support on websites, email campaigns, direct mail, event creatives, brand identity materials and more. They were challenged with disparate visual styles and needed cohesive materials to strengthen and extend the brand.

Website

We were tasked with a full redesign and build of Abacus’s website. Our goal was to provide a clean, functional website that would work with the new brand and the Abacus team to easily expand content with additional services as the company evolves.

Print

Our team has delivered countless marketing print materials to the Abacus UK team over many years and throughout changes in branding, from company brochures to research papers and white papers to their annual Abacus Trends Report and more.

Event Support

Abacus participates in multiple events and trade shows each year, and our team has helped with mlarge-scale booths, smaller supporting signage/banners, printed on-site marketing collateral materials and giveaways.

Trend Reports

Our team has designed and built the Abacus Annual Home Shopping Trends Report for many years running. An in-depth look at the multi-channel retail market, it’s a must that our team take complex information and key insights and turn them into impactful and engaging visualizations and easy-to-digest infographics to tell a story to Abacus’s readers.

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