Website Design and Development

Miami City Ballet

Enlisting the help of iconic design team artist Ruben Toledo and his wife, fashion designer Isabel Toledo, the Miami City Ballet undertook a full redesign of their holiday Nutcracker performances. The new ballet was built from the ground up with all new costumes and sets to be a spectacular, new $1 million production combining both traditional and modern elements with a “Floridian” twist.

Inspire Visual was tasked with designing and building an entirely new Nutcracker website in WordPress to gradually “unveil” the new production phase by phase. The goal was to showcase original sketches of sets and costumes by the designers, feature videos of the process along the way, and ultimately to help boost donations and ticket sales for the performances in Miami and Palm Beach.

Our team worked tirelessly on a tight timeline to design and build the website, collect and organize large quantities of assets, and finally unveil a website offering a sneak peek into the magical world of the new ballet right as it was being built.

Website Design and Development

Miami City Ballet

Enlisting the help of iconic design team artist Ruben Toledo and his wife, fashion designer Isabel Toledo, the Miami City Ballet undertook a full redesign of their holiday Nutcracker performances. The new ballet was built from the ground up with all new costumes and sets to be a spectacular, new $1 million production combining both traditional and modern elements with a “Floridian” twist.

Inspire Visual was tasked with designing and building an entirely new Nutcracker website in WordPress to gradually “unveil” the new production phase by phase. The goal was to showcase original sketches of sets and costumes by the designers, feature videos of the process along the way, and ultimately to help boost donations and ticket sales for the performances in Miami and Palm Beach.

Our team worked tirelessly on a tight timeline to design and build the website, collect and organize large quantities of assets, and finally unveil a website offering a sneak peek into the magical world of the new ballet right as it was being built.

Video Creation and Editing

Our team edited video footage for the website, added captions for hearing impaired audiences and produced the animated snowflake video “logo” to be displayed on the website and at the performances before the show.

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Turning Raw Files into Magical Montages

The artwork provided to our team was a large collection of sketches of various sizes and styles, which our team organized, edited and built backgrounds for in order to display them on the website in a consistent and beautiful way.

Turning Raw Files into Magical Montages

The artwork provided to our team was a large collection of sketches of various sizes and styles, which our team organized, edited and built backgrounds for in order to display them on the website in a consistent and beautiful way.

Website Concept, Design and Build

The final website fit the bill as an interactive, animated look into the process of the Nutcracker ballet redesign offering sneak peeks of costumes, videos of the artists and beautiful sketches of the production process. Ticket sales, online donations and costume sponsorships were all promoted and increased as a result of the website and social media outreach.

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Responsive Cross-Platform Design

The website was built to work and designed to look its best on all of the latest desktop, mobile and tablet screen sizes and orientations.

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