Case Study: Marketing and Branding for Abacus

Abacus turned to our team for professional help with their marketing

The marketing team at Abacus was challenged with limited in-house resources and disparate visual styles, so they turned to us for marketing and branding support.

The Abacus Alliance is a cooperative of retail organizations sharing customer transactional data to contribute to each member’s business growth.

Abacus needed dynamic, cohesive materials to strengthen and extend the brand and support their marketing initiatives. In turn, for many years, Inspire Visual has provided full design and development of their websites and email campaigns, direct mail, event creatives, brand identity materials and more.

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Website

We were tasked with a full redesign and build of Abacus’s website. Our goal was to provide a clean, functional website that would work with the new brand and the Abacus team to easily expand content with additional services as the company evolves.

Print

Our team has delivered countless marketing print materials to the Abacus team over many years and throughout changes in branding, from company brochures to research papers and white papers to their annual Abacus Trends Report and more.

Event Support

Abacus participates in multiple events and trade shows each year, and our team has helped with large-scale booths, smaller supporting signage/banners, printed on-site marketing collateral materials and giveaways.

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Trend Reports

Our team has designed and built the Abacus Annual Home Shopping Trends Report for many years running. An in-depth look at the multi-channel retail market, it’s a must that our team take complex information and key insights and turn them into impactful and engaging visualizations and easy-to-digest infographics to tell a story to Abacus’s readers.