What app categories are a good fit for smartwatches?
The app market is saturated with almost 3.5 million apps available in Google’s Play Store for Android devices and 2.2 million apps in Apple’s App Store.
Those numbers stress the importance for a successful app to offer at least one unique differentiator to entice users to download and use it. Why else make the switch from a competitor’s app?
We have been building apps for many years and find offering an app for the smartwatch market can be a major differentiator for users to select your app over others. Of course publishing an app on a smartwatch should offer convenience over its big brother, likely available on smartphones.
The most popular smartwatch app categories are:
- Health and Fitness
- iOT / Smart Device Control
- Travel and Navigation
- Contactless Payment
- Personal Assistant
An obvious convenience category is Health and Fitness. If you like going to the gym and track your progress, it’s helpful not having to carry your mobile phone along, the same goes for running. Instead you can manually log sets, reps, weight etc. on your wrist without breaking a sweat (pun intended).
Combine the Fitness and Health app with Apple’s health tracker which automatically logs heartbeat, calories burned, steps taken, miles run etc. and you’ve got an app offering some serious data.
There are plenty of convenience factors in other app categories as well, you just have to sit down to think about what advantages you can offer or contact us to help you along on your smartwatch app adventure.