Blog2020-11-16T11:57:59-05:00

Read the Latest Articles About Digital Trends for Mobile Apps, Web and More

How to Patent an App Idea

If you’ve got a great idea for an app, you’re probably worried about it getting to market before someone else with the same or similar idea comes first. Developing an app can easily take 6 months or more and a lot of people are involved who potentially could take your idea and run with it. So, the question is can you patent your app and protect your intellectual property? In short, yes. We’ll explain what you can and can’t do to patent your app.

What is a Digital Agency?

You may wonder what a digital agency can do for your business compared to a traditional creative agency. Even though they sound similar there’s a world of difference between the two. Unless you’re just looking to create a tv ad, logo design or copywriting, digital agencies have a lot more to offer. Digital agencies are specialized in creating screen-based products and services and help with strategy, creative design and technical development.

What is an App Stack?

An app stack can either be a technological-based app stack or a software-based app stack. A technological-based app stack is used for mobile app development where you create your own app stack based on if you are developing an app for Android, iOS or cross-platform. The type of app developed also matters (game, educational, utility etc.) when choosing the right app stack. A software-based app stack is a group of software programs working together to solve a common goal or task.

The 5 Best Mobile Advertising Platforms for Digital Marketing

In-app marketing is growing in tandem with the success of mobile phones and in just 10 years the mobile advertising platform spending has grown from 729 million dollars in 2010 to almost 200 billion dollars in 2020. There’s no doubt digital marketing is a big industry, and to get your brand featured on the best mobile advertising platform, we have researched and analyzed the 5 best mobile advertising platforms to help you make an informed choice and make the most of your marketing budget.

Categories: Digital Agency, Marketing|

The 10 Best Alternative App Stores for Android

Hands down the largest and most popular app store for Android is Google Play with a massive collection of over 2.5 million apps. With a good app strategy and solid user engagement plan you are well equipped for having success in the Play store. However, if you are launching an app, there is great potential in the alternative app stores. With less competition and smaller or no fees you shouldn't underestimate the importance of these stores.

How to Make a Custom Map on Google Maps

If you already have a top-notch designed website or app and are using Google Maps, you may not find the default color palette satisfactory. Or maybe you need a specific style depending on territorial use or time of day (for navigation). Until recently if you wanted to style your map, you would have to use the Google Styling Wizard to create beautiful maps and export a JSON file. Now Google has introduced a new feature called cloud-based styling. Learn all about how to style with both methods.

Top 5 Strategies for Effective Mobile App User Engagement

Over the past decade, the number of mobile app downloads has increased from 141 billion in 2016 to 204 billion according to App Annie’s State of Mobile 2020 Report. With a 45% increase over just 4 years, the mobile app market is growing fast. Whether you have a mobile app already or is going to build a new one, knowing how to optimize your user engagement is important for your app's success.

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