What the mobile advertising platforms offer
The most helpful mobile advertising platforms offer a customized client portal with an easy-to-use dashboard where you can create and manage campaigns, target demographics, set campaign budgets, and analyze their performance.
Each platform will give you multiple mobile ad-formats to choose from. The four categories mostly available are banner ads, native ads, interstitial ads and video ads. Some of those are then sub-categorized, for example video with playable video, interactive video and more. We talk a bit more about these in chapter 2 of “How to Launch an App – The Definitive Guide”.
Every ad revenue based app we build for our clients is carefully analyzed before we can suggest the best type of mobile ad type to integrate for that particular app type.
The ad type is selected based on parameters such as app demographic, UI design, and client preference.
Once the type of ad has been selected, our app development team is able to suggest the optimal advertising platform, as each has their strengths and weaknesses depending on the ad type.
Have a look below to see the 4 most common mobile ad types.