What are the characteristics of a native app?
As we mentioned above a native app is delivered through an app store, be it Google Play or Apple’s App Store. A big advantage of having it listed in an app store is that your immediately reach millions of users.
Keep in mind though, any revenue generated through the app stores will have to be split between you and the app store owner. Google and Apple both charge a 30% cut of any app revenue.
Besides being a big advantage to be on the app store with an already massive audience, thus cutting down on the need for marketing costs, having an app be built on native technology also offer other quite enticing advantages.
Fast performance and not being as network dependent is a big draw for many app owners. Once the app is installed on a mobile device it can cache data on the device with much less need for re-downloading app data.
Being able to access native mobile phone features can also be the deciding factor between a web app or native app.